In partnership with Fire, Adidja "Vybz Kartel" Palmer has begun aggressively promoting the "Fire Vybz" Premium Hot Grabba. Since his July 31 release, the "Lyricist" artist has been spending time with his loved ones and sharing pictures on social media to offer his followers a preview of his first day out. On August 1, he also released an EP called "First Week Out." He is also actively marketing his grabba (tobacco) brand, Fire Vybz. Kartel posted a video of himself endorsing the brand on his first night out on his X account, along with the caption, "Back to business, #FireVybz, run the world."
The Grabba brand would be accessible till further notice at the following locations, according to Kartel's previous post: "Available at St James Plaza, Shop #2, Starbuds, Jimmy Cliff BLVD (Hit Strip)." Following his release from prison after 13 years of imprisonment and facing death, fans praised his business drive, attitude, and steadfastness in the comments area of his promotional videos.